A combination of methods
The research approach of University of Edinburgh and Stirling.
Mixed qualitative and quantitative data-intensive approaches were taken to the analysis as appropriate to the data. For the offline rapid ethnographic research (including interviews, observation and participatory visualisation/mapping), analysis involved close reading and qualitative analysis of concepts, themes and discourses. For the online research, data-intensive topic modelling, term frequencies and associations, sentiment and cluster analysis was conducted, alongside close reading and qualitative discourses analysis of select examples.
Last update
22.11.2022