A combination of methods

The research approach of University of Edinburgh and Stirling.


Mixed qualitative and quantitative data-intensive approaches were taken to the analysis as appropriate to the data. For the offline rapid ethnographic research (including interviews, observation and participatory visualisation/mapping), analysis involved close reading and qualitative analysis of concepts, themes and discourses. For the online research, data-intensive topic modelling, term frequencies and associations, sentiment and cluster analysis was conducted, alongside close reading and qualitative discourses analysis of select examples.





ONLINE Methods



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